This Ask A Doctor Reel I championed was The Washington Post’s most-shared Instagram post of 2024.

I produced The Washington Post’s most-liked Instagram post with 2M likes and drove 3k comments, 835k shares, 143k saves and 26k new followers.

As part of my ongoing effort to highlight Latino and Hispanic stories on The Washington Post’s Instagram, I collaborated with Video, Graphics and other stakeholders across the newsroom on social deliverables for a project about reggaeton. For our Reel, I coordinated with the PR teams of the featured artists, encouraging them to share it, which I believe contributed to the video reaching 1.2 million accounts and gaining 2,000 new followers. Since the video was predominantly in Spanish and many comments were also in Spanish, I’m confident that my work promoting this project played a key role in growing The Post’s social Latino/Hispanic audience.

I was responsible for packaging the second most click-through post of 2024 on The Washington Post’s Instagram account with 15,000 link clicks.

Shortly after Instagram Reels launched in 2020, I created a short-form video series for KQED Arts & Culture, adapting the Rebel Girls: Bay Area Women’s History column for both Instagram and TikTok.

I worked with popular Bay Area creator Maddy Clifford (@madlines) to create original social videos for KQED by adapting our web and audio journalism into short-form video to reach new audiences using her popularity on TikTok.

I led a #GetOutTheVote video campaign by commissioning artists to use their mediums to encourage civic engagement through social videos on @kqedarts.

At the beginning of 2021, I was scrolling through KQED Arts’ social feeds listening and reading how discouraged and unmotivated the art community felt during the pandemic. I wanted to help uplift the community, so I commissioned artists to create artwork for our Instagram page around a central theme of reimagining what the future could look like post-pandemic. Read my web post on the project here.

In 2023, I experimented with Instagram callouts that I produced into original content for The Washington Post’s Instagram. My first callout, asking how important language is to being Latino and Hispanic, gathered over 630 responses, making it the second most popular callout of the year.

Six months into the COVID-19 pandemic, I partnered with the KQED Arts & Culture’ editorial team to launch an online callout asking our artist community to share with us how the pandemic was affecting them and their creative practice. An Arts editor wrote a piece including some of the artists’ stories.

A year later, I wanted to check-in with these same artists to hear what’s changed for them. Our editorial team followed up with a few artists to create this roundup post. The average time spent on the web post was 3 minutes and 44 seconds, showing how I successfully created off-platform-driven content informed by our readers.

After analyzing the success of book content on Prismreports.org, I pitched an engagement-driven story asking readers to share their favorite Black artist or writer for Black History Month. Responses from both our audience and staff, contributed to this roundup piece.

For National Poetry Month, I was approached by the producers of KQED’s radio show Forum, to create a callout asking local, emerging poets to submit their original poems to play on air. I received over 100 submissions. Read the roundup here.

During my time at LAist-KPCC I had the opportunity to work on a community engagement strategy around our Black infant mortality coverage. In order to bring the reporting to people who needed it the most, I bundled and mailed 6,000 informational postcards to residents in predominantly Black neighborhoods in Southern California with high rates of infant mortality. I also helped build a database of community partners and assist two panel events with fellow experts in the field for Black mothers. Read about the project here.